Vera Zyla is a sex educator, co-owner of The Art of Loving and has a degree in Acupuncture and Traditional Chinese Medicine (TCM). She has been leading erotic education seminars and events for over six years at The Art of Loving, conferences, trade shows and private gatherings. Vera is seen regularly in the media, and has been interviewed for TV, radio, newspapers, and magazines. She believes that a happy and active sex life is one of the keys to mental and physical wellness. 

John Ince, co-owner, is an erotic arts enthusiast. As a lawyer and writer he has been professionally involved with sexual issues for over 20 years. His book The Politics of Lust was published in Canada in October 2003 and in the United States in 2005. In December 2005 the Georgia Straight profiled him in a cover story.

Aimee enjoys a bit of a circus environment and feels quite at home discussing sexuality and other creative means to a joyful end or expansive experience of self. She admires and connects to the mischeif in people, as she views sexuality as a very wise old giggling man seated on the floor. She was a priestess, a drunk surgeon, and a grey mouse mascot in past lives. She tries to treat everyone with respect, even if they're snotbaggish and knows that variety is life, not just the spice. Women Studies and great design are points of departure for her.

Victoria  has over 10 years experience working in sex industries and  recently has turned to studying and writing about the psychology and philosophy of sexuality. She is passionate about BDSM theory, the benefits of chronic masturbation and the moral obligation for comprehensive sex education that promotes a culture of sex positivity for youth. Always deeply into a kink lifestyle, Victoria is forever looking for new and interesting ways to explore her boundaries and edges. In her spare time she likes to play roller derby and vacation in the desert. Victoria is coordinating a new project for us. Stay tuned!