After 30 years, Hitachi has decided to distance itself from the sex toys and rebrand the Hitachi Magic Wand so that it no longer associates with the Hitachi brand. What does this mean?

The same company will distribute the toy, but have made a few changes.

DON'T WORRY! Apparently (though I haven't tested it yet) the vibration is equally as strong as the now old version. The design is slightly different and the on/off button is less finicky.

If you are a Hitachi fan, get ready to start calling it "The Original Magic Wand" and forget about the cheesy 80s style packaging with people innocently using it on their back and legs.

We still have a box of the "old" ones left so come'an'get'em!

See the new Magic Wand here