Redefining sexy
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"Low-key, wearable and inclusive lingerie is reflecting a shift in attitude."
This BBC article explores how lingerie is being redefined. "Women are turning away from legacy brands in favour of digitally-savvy labels that have built strong communities around a shared set of values. Women are looking for lingerie that makes them feel good, while also offering comfort and functionality. The new lingerie movement is all about body confidence and comfort". An increasing number of lingerie brands use diverse models of all different body types and un-retouched photography. Sexiness can be about being confident and comfortable being yourself!
Read more of the article here