hitachi original magic wand

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Our story…

…begins in 1968, a full year before we landed on the moon and about six months before bell bottoms were trendy the FIRST time. This is when the Magic Wand® – the ORIGINAL Personal Massager – was first introduced. This unassuming device would become the world’s most recognizable pleasure product.

Since its introduction, products of all shapes and sizes have come and gone, but none have had an impact like the Magic Wand’s. It has been included among the most iconic inventions of the twentieth century, dubbed the “little black dress” of massagers, and remains the best-selling massage wand of all time.

Today, there are three amazing wands to choose from, each with its own tricks. There’s a reason we call them magic, and now it’s your turn to find out why.